Some Files MAY BE LARGER THAN OTHERS AND MAY REQUIRE MORE TIME TO LOAD.
SubZERO
Assignment: Understand brand perceptions and considerations of affluent Gen Xers. Once armed with a deeper understanding of what drives Gen X brand consideration and commitment, what can be Sub Zero do to appeal to to this target?
KOKO FIT CLUB
Assignment: Design a Media Plan/Case study that identifies key problems and provides solutions to help KoKo Fit Club reach full gym membership capacity (of approximately 300 members) at all four locations.
MESSAGE WRAP
Message Wrap turned to the UT Ad Grad Council for help to further establish their retail and brand portfolio in an effort to increase sales of the their anti-microbial belt across various grocery stores. Check out my business proposal!
FOREVER 21
Assignment::Discover who shops at Forever 21 and determine their perceptions of the brand. Understand the brand’s position relative to its competitors and explore the consumer purchase experience and learn how the target market interacts with the brand through social media.
BACON KETCHUP
Assignment: Identify a problem with a product, and come up with a creative solution. Creation: Bacon Ketchup
SABRE TRAVEL GENIE
Assignment: Market Sabre’s Products and services outside the travel industry. Solution: Sabre Travel Genie
BEETS FOR BEATS
Assignment: Design a campaign that will get more people to eat vegetables.
Los Angeles Clippers
Click the link below to view the research we conducted on the Los Angeles area to help shape our messaging strategy and tagline for the LA Clippers.
SNAPCHAT
This research report looks into the awareness, current usage, and possible avenues for conversion of non-users of Snapchat within the age bracket of 35-54. Secondary research on the brand was conducted to acclimate to the current situation that Snapchat faces.
GHOST IN THE SHELL
Assignment: Identify key themes used in previous movie marketing campaigns that can be used to generate viral buzz for the film “Ghost in the Shell.”
DOLE - Tween Culture
Assignment: Understand the tween demographic and identify their core values. Determine effective strategies that can be used to target tweens. Discover emerging and relevant trends among this age group.
DOLE - MOM PROFILE
Assignment: Form a profile of Dole Mom’s using MRI data. This data will give key insight on how to effectively communicate with mother’s via email campaigns.
ARCO
Assignment: Persuade ARCO to invest in a value proposition (advertising) despite their recent economic success at the pump.
WEST COAST TRENDS
Assignment: Identify west coast trends and values that are popular among Pacific Northwesterners. This info was used to target and effectively communicate with ARCO consumers in the Pacific Northwest region.
TEMPUR-PEDIC
Tempur-pedic wanted to know how to authentically build brand advocacy, In this powerpoint we identify key themes that are often used to build brand loyalty.
STEAK "‘N SHAKE
Steak 'n Shake wanted to better understand evolving food culture and explore ways to make the brand more relevant to today’s consumers.
CUPFECTIONS BY MARY
As part of a visual storytelling project, I created a photo-audio story for my mother’s cupcake business. The piece combined original photography with recorded audio to capture the heart behind her homemade treats and the passion that drives her work.