Hi, I’m Laura.
I’m a Brand MaGICIAN, Project Manager, & Creative Thinker
You probably want to look at my work. That’s cool, but let’s first break the ice a little bit…
I’m a brand and marketing professional with 9+ years of experience leading integrated campaigns, managing complex projects, and bringing ideas to life across highly regulated and fast-moving industries.
Currently, I’m a Senior Account Executive at Humana, where I lead creative strategy and campaign development for the Medicare Advantage business. I support key lines of business across point-of-sale, direct-to-consumer digital, and paid media channels—partnering closely with creative, analytics, compliance, and external vendors to deliver goal-driven, brand-aligned marketing that performs.
I’m known for being proactive, organized, and calm under pressure. I thrive in fast-paced environments where timelines are tight, priorities shift quickly, and strong coordination is essential. Whether I’m managing a large-scale campaign, aligning cross-functional teams, or keeping stakeholders informed, my focus is always on clarity, momentum, and execution.My background spans both in-house and agency environments.
Prior to Humana, I led acquisition, retention, and winback campaigns for the DIRECTV Commercial account at KERN. Earlier in my career, I managed 21 local market accounts for Buick and GMC at Martin Retail Group and supported brand strategy and research initiatives at RPA for clients including Dole, ARCO, ampm, and the LA Clippers.
Across roles, I’ve built a versatile skill set that blends brand strategy, project and program management, stakeholder leadership, and event and experiential support—allowing me to flex easily between big-picture thinking and hands-on execution.I’m drawn to work that sits at the intersection of brand strategy, marketing execution, and strong project leadership—where clear organization, creative collaboration, and thoughtful planning turn ideas into measurable impact.
EDUCATION
M.A. ADVERTISING
The University of Texas at Austin
G.P.A 3.89
2014-2015
B.A. MASS COMMUNICATION Minor: Marketing
The University of Texas Pan - American
G.P.A 3.75
2009-2013
WORK EXPERIENCE
SENIOR MARKETING ACCOUNT EXECUTIVE
Humana /Apr. 2024 – Present/Remote.
- Lead annual Medicare Advantage portfolio launches by driving development and rollout of point-of-sale, enrollment enablement, and consumer-facing marketing materials used by agents and members during AEP/OEP/SEP enrollment cycles.
- Work cross-functionally with creative, strategy, analytics, and compliance teams to localize and scale internal and external marketing assets across 150+ languages, ensuring clarity, accuracy, and brand consistency at scale.
- Test and refine benefit-led messaging and creative approaches across select markets during enrollment periods, using performance insights and stakeholder feedback to inform optimizations and future planning.
- Execute targeted, multi-email campaigns addressing distinct audience needs across the enrollment journey, supporting acquisition and retention during high-volume enrollment windows.
- Support paid media initiatives across social, television, and digital media by contributing to creative research, audience-specific messaging, and layout testing informed by performance insights.
- Oversee cross-functional execution across digital, paid media, and point-of-sale channels during high-pressure enrollment cycles, proactively managing timelines, dependencies, and risks to maintain momentum and on-time delivery.
SENIOR ACCOUNT EXECUTIVE & ACCOUNT EXECUTIVE
KERN /Feb. 2019 – Apr. 2024/ Dallas, TX.
- Led integrated B2B marketing initiatives for DIRECTV FOR BUSINESS, supporting acquisition, retention, and winback across key commercial segments.
- Partnered with creative, strategy, and analytics teams to develop and execute campaigns across digital, paid media, social, A/V, and direct mail channels, aligning messaging to distinct business needs and decision-makers.
- Helped shape value propositions and messaging approaches for different customer segments, supporting lifecycle marketing efforts across acquisition, winback, and retention programs.
- Supported message testing and creative optimization across channels, using performance insights and competitive context to inform refinements and future planning.
- Oversaw cross-functional execution across multiple workstreams, managing scope, timelines, and dependencies to ensure on-time, on-budget delivery in a fast-paced agency environment.
- Synthesized campaign performance insights and industry trends into clear recommendations that informed ongoing optimization and strategic planning.
- Manage all L&I/Retention/and Dealer campaigns (direct mail, online, and ad hoc projects) in a fully competent, autonomous manner from initiation through completion.
ASSISTANT ACCOUNT EXECUTIVE
Leo Burnett - Martin Retail Group /Oct. 2016 – Feb. 2019/ Westlake Village, CA.
- Supported regional marketing execution for General Motors (Buick and GMC) across 21 Local Marketing Association (LMA) markets, translating national brand strategy into locally relevant dealer campaigns.
- Coordinated creative development, trafficking, and media support across multiple markets, ensuring brand consistency, accuracy, and on-time delivery.
- Served as a liaison between regional field teams, dealers, and internal agency partners to align priorities, timelines, and execution.
- Supported media planning and buying efforts and contributed to weekly performance reporting to help track activity and inform adjustments.
- Managed regional communications and dealer database coordination to support efficient campaign rollout and ongoing market needs.
STRATEGIC PLANNING INTERN
Rubin Postaer and Associates /Feb. 2016 – Sept. 2016/ Santa Monica, CA.
- Conducted market research and formed business strategies for the following clients: ARCO, Dole, Tempur-pedic, L.A. Clippers, and ampm.
- Analyzed qualitative and quantitative data to uncover insights that informed creative direction and campaign planning.
- Monitored industry/market changes in order to adjust marketing strategies, to ensure that clients are adapting to new trends.
- Conducted market research and formed business strategies for the following clients: ARCO, Dole, Tempur-pedic, L.A. Clippers, and ampm. * Analyzed qualitative and quantitative data to uncover insights that informed creative direction and campaign planning.
- Monitored industry/market changes in order to adjust marketing strategies, to ensure that clients are adapting to new trends.
Click icon to download official resume
Work
This section highlights client projects focused on branding, including creative briefs, research projects, and business proposals.
Here you’ll find Panorama Magazine, research articles, and other publications I had the opportunity to contribute to during my undergraduate and graduate studies.
A collection of DIY crafts, personal art, and design experiments created in my spare time—separate from my professional client work.
